Font Analysis

Finished Video

Finished Video on SyncSketch

SyncSketch Video

Above you will find the finalized video for my Font Analysis project. The goal was to research a typeface, Avenir in my case, and provide a motion graphics video explaining the type face and its history. This was a group effort between myself and Tyler McDonald. The first step to creating this project was to research some information and history on the typeface. Once this was done, we created a mood board so we could keep a consistent style. We then went through and wrote a script so we could include a voice over. Once all this was completed, we began making our vector based assets in Adobe Illustrator. We each had different sections to create assets for and then animate those sections. The final step was to combine all the parts into a smooth transitioning video that clearly informs the viewer about our typeface. After a few critiques and minor changes to the video, above is the final product of our process.

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